IOFW – Mentors, Auditions, Winners and more!

When India Online Fashion Week was launched on 12th May 2014, it awoke dreams of many budding designers, models, fashion photographers, make-up artists and hair stylists. IOFW aimed to provide a platform for the talented artists. Not forgetting that IOFW has aroused interest in us, the fashionistas about the esteemed…

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IOFW – India Online fashion Week – Start of New fashion Era?

A post about IOFW or India Online Fashion Week, a promising step by Jabong.com to bring the aspiring fashion designers to the fashion enthusiasts.  What is IOFW? IOFW is the acronym for ‘India Online Fashion Week’ an initiative by the fashion giant Jabong.com for customers to reach out to designer…

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Methods of Taking Measurements

This post is to introduce the systems of measurement for garment making like measurements from direct system, divisional system and sample garment. This post is a part of dressmaking basics series. Namaste Dear Friend! I have always been enthusiastic about fashion designing. Learning never ends. As I keep researching and…

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