IOFW – India Online fashion Week – Start of New fashion Era?

A post about IOFW or India Online Fashion Week, a promising step by to bring the aspiring fashion designers to the fashion enthusiasts. 

What is IOFW?India Online Fashion Week

IOFW is the acronym for ‘India Online Fashion Week’ an initiative by the fashion giant for customers to reach out to designer wears. Yes, you read it right. It is an online fashion event, which is the first of its kind. IOFW is the first shop-able fashion week in the world. I am much excited as I can watch it live sitting at home and can shop meantime too! Very much interesting, isn’t it?

What’s special about IOFW?

India Online Fashion Week Itself is Special!

This concept of online fashion week itself is new in the world. This fashion week can be watched online. We can ‘shop-the-look’ as and when we are watching it! The collections are available for purchase on one and only 🙂

Shop Designer Wears Online Through -‘Launch, Showcase & Sell’

As the new collection is launched, soon it is showcased on your ultimate fashion stop and sold to you. Thus, in ‘zero’ time, you will get access to the latest brand designer collection anywhere on your fingertips through IOFW!

Newness from Upcoming Talents

Fashion is the other name for novelty. IOFW brings fresh designs to you by recognising new potential designers and by presenting them to you.

Recognition and Platform for Talent

Budding designers, models, photographers and hairstylist/make-up artists across India are given opportunity to meet their prospective customers through India Online Fashion Week. – One who’s behind IOFW?

JabongIOFW is an initiative by, one of the top online destinations for fashion that is loved and followed by about 2.65 million people on facebook. The motive behind this India Online fashion Week is to make designer wears reach the customers faster than ever before. This event serves as a platform for new talents in designing, modelling, fashion photography and hairstyle/make-up artists.

When Will IOFW be Taking Place?

This India Online fashion Week, the world’s first online shop-able fashion week, is scheduled to be held from July 25 – July 30 2014. IOFW is aimed to reach millions of people through The artists across four broad categories – designers, models, fashion photographers, and hairstylists and makeup artists have already applied for the competition. Currently, registration is closed and voting is live on IOFW. IOFW will also launch a Fall Festive collection of prêt and party designs.


  • Innovative Fashion show

launchpad for aspiring Designers, Models, Makeup Artists, Hair Stylists, Fashion Photographers

  • Winning Designers, Models, Makeup Artists, Hair Stylists & Fashion Photographers will be groomed by a Celebrity mentor
  • Collection displayed at IOFW will be sold on giving artists across categories a once in a life time opportunity.

I am thrilled by the very idea of India Online fashion Week. I am eagerly looking forward to 25th July to make this fashion feast a successful one! I am hoping that this online shop-able fashion show would be the first step towards bringing fashion close to all the fashion enthusiasts and start of new fashion era. Keeping hopes alive, I request all the Tantu readers not to miss 25th – 30th July, 2014 and to taste the trending shop-able fashion show and share with us!


What do you think about this innovative online shop-able fashion week? Let us know your views.

Take care!
Bye until the next post!


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A nature lover and dreamer who expresses herself as an artist, fashion designer and blogger. Persued B.Sc fashion design at Karavali College (Mangaluru University 2003 - 2006) with first rank. Former lecturer for fashion designing at Gloria College, Puttur for five years (2006-2011). Blogger since 2013.


  1. Hi Sindhu, Thanks for the info. I will be eagerly waiting for this opportunity. keep up the good work.

    with love,

    • Hi Bhuvana,

      Happy to see your name and words here 🙂 Glad you like IOFW. Thank you! Let’s see IOFW’s impact on reaching more people. TC! Keep smiling 🙂

  2. This sounds quite interesting indeed 🙂 and esp the idea of it being online is damn cool.

    Looking forward for it 🙂

  3. I would love to be able to purchase all those gorgeous dresses showcased at IOFW, dresses straight from the show to our closets ! Jabong surely knows to spoil its consumers .Love the initiative . Cheers 😀

    • Ha haa 😀 You have rightly said it Nisa, Jabong knows what we need 🙂 Thanks for stopping by and sharing your views 🙂 TC! Keep smiling 🙂

  4. I will keep that in mind. I browsed the website. Sounds pretty cool.

  5. Pretty interesting, even more for Fashionistas, Designers, Fashion-Bloggers etc & all those connected with the fashion industry like you 🙂

  6. typos- *interesting* *fashion*-bloggers

  7. That sounds a brilliant idea – certainly a great way to reach a much larger audience than would normally be able to attend a fashion show in one town! I hope it goes well 🙂

    • It seems so Peggy… IOFW is arousing interest among the fashionistas to a greater extent… Thank you for your valuable words! TC! Keep smiling 🙂

  8. Interesting Sindhu.. Looking forward to this.

  9. Look forward to your posts on the ‘India Online fashion Week’. All the best Sindhu.

Your words make my day! Thank you!