Fashionable Moments of IOFW/JOFW 2014

Yami Gautam (Centre) celebrity mentor at Jabong Online Fashion Week

Yami Gautam (Centre) celebrity mentor at Jabong Online Fashion Week

The first ever shop-able Indian online fashion week, Jabong Online Fashion Week ended officially. It was on 30th of July, the Wow moments of India Online Fashion Week finale took place at Hotel Le Meridian, Delhi. The event was a huge success in the presence of Mr. Praveen Sinha (Founder and Managing Director –, Mr. Arun Mehra (CEO, Talenthouse India) and Ms. Rashmi Virmani (Show Director, IOFW), cine celebrities like Yami Gautam and Aditya Roy Kapoor. You know IOFW is a milestone in Indian fashion if you have been reading about IOFW in my previous posts here, here and here.

Don’t say you missed it friend! Did you really miss it? Oops! Hmm… Don’t worry. The fashion Show is still available on where you can shop the look in the mean time. Just click on the dropdown menu JOFW TV scrolling over Live Stream n Shop as directed in the image below. You can also shop your favourite looks directly on


Some Notable Creations of JOFW Winners

As the juries mentioned, the collections of JOFW are amazingly awesome and trendy. I have some chosen designs to show you that are my top favourites showcased below.

DIR 69 by Tanu Bagai

DIR 69 by Tanu BagaiClassic and trendy, aren’t they? I found DIR 69 by Tanu Bagai’s collection on JOFW as a very stylish yet wearable collection. Use of different hues and embellishments have created feminine look.

Shreya Mistry

Shreya.MistryShreya Mistry’s JOFW collection creates iconic look styled with mesmerising check patterns giving a chic appearance. The designs are definite to set trends.

Bhootsavaar by Nitin Bal Chauhan

Bhootsavaar by Nitin Bal ChauhanIsn’t Bhootsavar by Nitin Bal Chauhan with distinctive look? Bhootsavar features quirky prints and trendy look for the youth. The outfits suit the best for outgoing teens who like a feminine touch in what they wear.

Sidharth K Kakkar and Timsy & Siddhartha

Sidharth K Kakkar and Timsy & SiddharthaStylish and uber trendy collections of Sidharth K Kakkar and Timsy & Siddhartha would steal the hearts of fashionable men. Dear men, go for it!

Azalea by Aditi Gupta

Azalea by Aditi GuptaGorgeous black and gold beauty is what I can describe the JOFW collection of Azalea by Aditi Gupta. Distinct fashionable look of the beautifully embellished silhouettes are graceful. The details are pretty and emphasising.


Piquancy DesignsPiquancy Designs win with the interesting prints that impart a feminine feel in the JOFW collection. The outfits are fashionable and super-trendy too.

Swagger by Saj

Swagger By SajSuper glamorous look of Swaggar by Saj collection of JOFW is full of grace. Designs are unique with attractive detailing.


ThreesomeThreesome of JOFW is truely awesome! The attires create very stylish and bold fashion statement with stunning design and pattern. The prints are eye-catching. The eccentric, iconic and feminine look makes it a trendsetter among the youngsters for sure!

Rajdeep Ranawat

Rajdeep RanawatTraditional yet stylish look and beautiful combination of contrasts in the JOFW collection of Rajdeep Ranawat is really attractive. Beautiful necklines and interesting detailing makes the collection a glamorous one. The collection exhibits a vibrant mix of different hues. Totally, the collection is a visual treat.

ANS by Astha & Siddarth

ANS by Astha & SiddarthI believe, ANS by Astha & Siddarth’s collection on JOFW is unique of all with classic hand block prints, vivid cum vibrant colour schemes and exclusive silhouettes. The classic yet bold statement is what appealed me the most.

So, that was some designs I picked up to show you. Aren’t they gorgeous? Which ones do you like? Wanna buy them? Just login to Jabong and buy through now!


Will come with another post tomorrow! Till then, take care!




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A nature lover and dreamer who expresses herself as an artist, fashion designer and blogger. Persued B.Sc fashion design at Karavali College (Mangaluru University 2003 - 2006) with first rank. Former lecturer for fashion designing at Gloria College, Puttur for five years (2006-2011). Blogger since 2013.


  1. I love every single garment!What beautiful colours and shapes!!!You make me always wish to learn more about fashion!Great article,Sindhu!!!

  2. Thanks for the memo ________________________________________

  3. Some wonderful prints and interesting designs here, Sindhu 🙂 It certainly sounds like you really enjoyed this first online fashion show. We shall look forward to your own designs being featured another time maybe? 🙂

    • Thank you Peggy for stopping by! Glad you like the collections of emerging Indian designers… Yes, enjoyed it a lot! Mmmm, hope so too 🙂 Thank you for your kind words 🙂 TC! Keep smiling 🙂

  4. I can’t wait to share this post with my younger daughter…amazing designs. 🙂

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